
This week… we began at the very beginning and flipped the switch to create the NEW Neworld Coaching Facebook Page! We started by working in Michael’s profile and attached myself as an admin after it was set up…
After we clicked the “Create a Page” button, we had to choose between 6 types of Pages to create. When Michael did his original Page he represented himself as a Public Figure, but THIS Page is all about Neworld as a company, so we naturally chose the “Company” option. The other options included “Local Business”, “Brand”, “Cause” or “Entertainment”. We then chose a category for our Company, agreed to the terms and we were off to the races!
The next step was to upload a profile picture. This is the little square pic that will appear on the newsfeed of our followers and represent us the most! It is also one of the first things that people see when they go to our Page because it is in the bottom left corner of the cover.

We chose the Neworld Compass for this picture. I thought it was the best use of Neworld Branding and there is little chance that we would feel the need to change it. It will not age or go out of style and the compass has been the one constant in our branding since the beginning! Then we added a bit of info about Neworld… “Liked” the page and skipped the prompt to invite friends or email contacts to “Like” us for now. We wanted to look a bit more professional before that!
The next thing we chose to tackle was the Cover. I tried to use the several programs that have been suggested here in the WFU, but nothing was appropriate for us. Finally I decided to contact the professionals and Chris Steingart from QT Web Designs did up a cover photo for us that perfectly represents the Neworld Brand! Thanks Chris! We were also prompted to give our Page a name that can be represented in the web address. www.facebook.com/NeworldCoaching was suggested and that seemed like the best choice possible. Easy!

On to the updates…
The use of Status Updates will be a key feature in the promotion of our Page and the conversion of people over to the Neworld in general. We uploaded the feed from the new Page into Hootsuite and scheduled a few Hoots for the week! The Hoots included promotions of Neworld’s FREE Stuff and a few relationship builder posts…
PLUS a contest for the first 100 “Likes”! The first 100 names will be entered into a draw to win a FREE Pass to Neworld’s upcoming “Blog Like a Pro” webinar series tin May! Registration for this series will open April 23rd! We will see how long it takes for us to reach that goal. Hopefully not too long at all!
I invited all of MY friends to LIKE our Page and few of Michael’s too. The next step for us will be to invite the rest of Michael’s friends to LIKE us and promote the contest even more!
Here are some interesting points to mention…
- Michael’s profile already had a Page (that contained NO info) attached to his “info” when he filled “Neworld Coaching” into his personal profile. I had to delete that page and reattach the new page to his personal profile.
- As an admin… you represent the brand and speak as a company… not as an individual!
- The more LIKES you get… the more access you are given to special Page abilities!
Stay tuned for Part 3 of www.facebook.com/NeworldCoaching !
~Dawn
P.S. Please LIKE our Page! Click Here


“By setting weekly goals with Dawn, I have accomplished great things. Despite the challenges of daily life and having too much on my plate at times, my business is moving forward in a positive direction. 
Last September, CEO Mark Zuckerberg announced that Facebook would be undergoing a major facelift. The current profile page, that we were seeing as the “Wall,” would be replaced by a new feature called Timeline. As we saw with the new format for groups introduced in 2011, eventually everyone’s profile will be converted to this new format.
Second, where will the recipient most likely be when they realize their level of electrical expertise is minimal at best, and they need to have a professional? While we cannot say for sure, we can make some pretty accurate assumptions.
